WeRoqq

WeRoqq is the destination for artists to keep up with music industry news, explore new opportunities and social trends. In the monthly “Media Star” series, we interview media personnels such as bloggers, radio DJs and editors, to get the inside scoop of how artists can increase their chances of getting media placements.

WeRoqq began solely as a boutique public relations firm based in NYC that specializes in music and entertainment industries. Formed in the summer of 2005 by friends Josie Zohny and Shukmei Wong, the WeRoqq Team has experience in marketing and promoting industry luminaries (Michael Jackson, Nine Inch Nails, Sade, Radiohead, Bruce Springsteen, Lil’ Jon, etc.) along with indie and underground artists. The WeRoqq team are experts in social media, online and general marketing. We pursue major media outlets, as well as local and unconventional media.

While reading a heap of music industry blogs, we realized there are some that only focuses on industry news, some only on technology trends and artist opportunities are scattered everywhere. In 2010, WeRoqq launched WeRoqq the Blogg to consolidate breaking music business news, technological trends and artist opportunities into one portal.

WeRoqq is now a full-fledged music industry blog, while offering entertainment PR services and consultations to selective clients.

Shukmei Wong – Co-Founder / Editor-in-Chief

As a child, Shukmei “Shuky” Wong caught the music bug when she was enrolled in a music school, performing with a children’s choir and playing piano in Hong Kong. When she decided that live performance was not her calling, she studied music business at New York University, where she earned her B.A. Since then, Shuky worked on various marketing projects for Sony Music, RCA Records, Razor & Tie, Michael Jackson, Nine Inch Nails, Radiohead and Sade, just to name a few. Aside from editing and contributing to WeRoqq, she is also a senior media buyer at Horizon Media, working on advertising accounts such as Geico, Helzberg Diamond, Dish Network and more. During her free time, Shuky likes to play video games, read comic books, mess with the latest gadgets and amuse her cats.

Josephine Zohny – Co-Founder / Director of Publicity

Josephine “Josie” Zohny‘s introduction to the world of publicity and promotion began at the tender age of seven when her PR-executive mother put her to work assembling press kits. Since that fateful beginning, Josie has worked in various capacities on projects for Tweet, Naughty by Nature, Lil’ Jon, Denise Rich, Patricia Field, Rocawear and Putumayo Music World, among others. She received a B.A. in Music Business, Writing and Race Ethnic Studies from New York University and a M.A. in Journalism from Columbia University. In her free time, Josie writes about music and critical race theory for publiciations like Zink, ColorLines, PopMatters and EURweb. She is  the CEO of Zohny PR, a lifestyle public relations firm and is currently the VP of Talent Management and PR for The Sejour Group, working with artists such as Miri Ben-Ari.